The lipstick becomes streaky the first chance it gets, and sheers out very easily, making it difficult to create a neat fade when blending out the edges with a brush. However, the Liquid Suede formula is thin.
Going in, I was expecting Vintage to be viscous and gooey, à la other hypersaturated, non-matte liquid lipsticks such as OCC lip tars or ColourPop Ultra Satins. The problem with the Liquid Suede formula would be familiar to anyone who has used the popular NYX Soft Matte Lip Creams. The obvious tradeoff is that the Liquid Suedes transfer more easily than their matte cousins. Enter the Liquid Suedes, which create a smoother surface to show off the color without being too creamy and reflective. But in practice, the ultramattes’ dry formula accentuates all lines, complicating the canvas for the pure color. It seems to me that the main idea behind ultramatte liquid lipsticks is to throw all the focus on the color, without the play of light that you get with more creamy lipsticks. It’s somewhat like liquid to matte lipsticks… but not matte. Vintage and Kat Von D’s Lolita in particular make me go “Yeah, brown lipstick” when I catch a glimpse of myself in the mirror, but on closer look they have obvious rosy (Lolita) or plummy (Vintage) vibes to them.įinish-wise, Vintage is not too conventional. Here are the swatches of my complex brown-ish shades. My Instagram name is gothleesi, and 99% of my wardrobe is black, so I’m hardly a picture of Californian wholesomeness anyway. It definitely makes me look kind of pallid, but oh well, whatever. Such shades are usually described using verbal contortions like “mauve-infused greige” or “antique rose mocha.” I split them into full-on zombie and sophisticated zombie, and Vintage is the latter. But I think it also fits into the mid-2010s trend for complex colors that involve brown, purple, and/or grey (thanks Auxiliary Beauty for describing this trend).
Some compare Vintage to 90s brown lipsticks. J/k, it’s the Juxtapoz Dark Arts book, and the artist is Travis Louie. So vintage, I took a photo of this lipstick on top of a treasured old family album. However, I settled on the more office-friendly Vintage, a color that I would describe as “deep brown seen through a purple screen.” The name Vintage is apt: the shade brings to mind old somber houses, dried flowers, and musty antique furniture. Those two have achieved a semi-iconic status among Internet beauty lovers. NYX’s Liquid Suede line includes cool-looking darks and medium darks such as the grey Stone Fox and the purple Amethyst.
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Lately, I’ve had my interest in dark lipstick rekindled thanks to insanely beautiful actress Shohreh Aghdashloo, who portrays Avasarala in The Expanse TV show. Now that I’ve got some fortitude for makeup shock value, dark shades are just another option, not a symbol of edginess. Back before I was a beauty nerd, I owned a plum Revlon Street Wear lipstick, which seemed soooo cooool and adult goth and risqué. Here's How She Climbed Out by Starting Another Beauty Brand". "Toni Ko Sold NYX Cosmetics-and Nearly Lost Herself. "Fashion entrepreneur Toni Ko keeps it stylish but affordable". "Toni Ko's next fortune could be made in shades". "Banking On Beauty: How Toni Ko Built NYX Cosmetics Into A $500 Million Brand". ^ a b c d O'Conner, Clare (1 June 2016).^ a b c d "Executive Profile Toni Ko".
"NYX Cosmetics' Toni Ko, one of Forbes' richest self-made women". ^ a b c d Shin, Yong-bae (15 July 2016).The National Women's History Museum honored Ko at the 2016 Women Making History Awards. Ko has received awards in connection to her business work, such as the 2015 Leadership Award from NAWBO. On January 17, 2021, Bespoke Beauty Brands launched Jason Wu Beauty at Target, in partnership with designer Jason Wu. The company's first collection, KimChi Chic Beauty, launched October 16 in partnership with drag queen Kim Chi. On September 30, 2019, following a five-year non-compete agreement with L'Oréal, Toni Ko launched a new cosmetics-focused company, Bespoke Beauty Brands (BBB), which would launch brands in cooperation with various celebrities and social-media influencers. She also is the founder and current CEO of Butter Ventures, a principal venture firm based in California that invests in start-ups, especially those created by women. The retailer sells online only, following an unsuccessful attempt at opening brick-and-mortar stores. The company later changed its name to Thomas James LA. In March 2016, Ko created the Perverse Sunglasses company, launching as a sponsor of Coachella. Later work ĭue to a non-compete clause with L'Oréal, Ko could not launch another cosmetics company. In 2014, Ko sold NYX Cosmetics to L'Oréal for an estimated $500 million. The company was named after the Greek goddess Nyx. The company earned $4 million in its first year. In 1999, Ko founded NYX Cosmetics, being given $250,000 in startup money from her mother.
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